Worthiness of Testimonials
The Executive Board of Governors firmly believe that accreditation should come from the well-wishers and the alumni members, as they know the concept and the value of ECU qualifications. written testimonials influence our actions and choices in immeasurable ways, sometimes without even thinking about them. Even more powerful than these “Professional Testimonials”, however, are those that come from trusted personal contacts. In business, before people come to your organisation for a product or service, they often want the comfort of knowing what others have said about you. Those references by written or spoken word about you and your work performance; quite frequently, a testimonial can clinch the new candidates who are looking for similar endorsements for their work experience. Testimonials carry a level of credibility because they come from someone who has direct experience with your concept and worthiness of your unique services. Consumers generally place more trust in a testimonial from another consumer than in a business’s own marketing message. They believe that the average person is unbiased and has nothing to gain from providing a testimonial. The business stands to gain—or lose—everything, so its own words are less trustworthy. Although most businesses are truthful with their customers, it’s not hard facts but rather consumers’ perceptions that drive their decisions.